17 Apr 5 Reasons Why Your Business Absolutely Needs SEO?
SEO has become a reliable measure for improving the visibility of websites. Its benefits are numerous and many businesses are already trying to utilise it to its fullest to expand their markets among potential customers. But, still there are certain aspects of SEO which remain oblivious to many and which could help take their brand to next height.
1. Organic search is most often the primary source of website traffic
Organic results are the listings appearing on search result pages on the basis of its connection with search terms rather than through paid advertisements. Pay per click advertising still lags far behind than organic search which makes the later one of the most desired ways to draw more traffic towards a website.
As everyone knows Google still holds the lion’s share in the search engine market which makes it one of the most trusted sources of information among users. Being highly visible on that platform with the help of quality SEO would work wonders in a brand’s favour.
2. Local SEO means increased engagement, traffic and conversions
Local SEO helps businesses optimise the results for promoting their products to local customers. As the dominion of mobile traffic has increased, local search has grown to become an essential need for local business to promote their stores.
People in a certain vicinity are turning to the internet for finding the best local stores and business. It helps increase the traffic on websites and has high conversion levels compared to other advertising methods. Majority of consumers trusts online business reviews; therefore, it is a good idea to implement the use of local SEO to focus on specific regions or cities.
3. SEO builds trust and credibility
Using quality SEO will help make businesses stronger and more recognisable from its competitors. It is highly necessary that the website should be able to provide an engaging and effective user experience.
When people search relevant phrases and keywords, search engines make the use of elements like positive user behaviour, machine learning optimization, backlink profiles to draw out the best results for them. Establishing the brand name requires efforts and patience as well as quality products or services which would increase the trust and credibility of brands among customers.
4. SEO is relatively cheap
From a marketing point of view, SEO provides the best ROI in the long run. Its payoff includes a considerable increase in brand’s standings and reputations.
Many experts believe that SEO will only become more important as the latest technologies enter the market. It would definitely prove to be a prudent business investment.
5. If you’re not on page 1, you’re not winning the click
On an average, a web user hardly goes past the first five search listings on SERP which means that anything on other than the first page is buried forever. Hardly, 5% of users visit listings on the second page which makes it necessary for a brand to be on the top listings to grab user’s attention.
Most of the people will get what they are looking for from first few results. It means if the brand is not featured on page 1, then it is bound to lose most of its customers.
Any brand which makes a strong commitment to the implementation of strong and quality SEO will always have the most benefits. As the mobile market increase, it is critical to establish a strong web presence and SEO would provide the adequate means to do that.